Do you think Xiaomi makes the world’s best phones?
Xiaomi does too, and said so, putting the company in the middle of a possible violation of China’s new advertising laws.
In a report from the Securities Daily, a leaked Beijing Ministry of Industry and Commerce document states the Ministry will be investigating into claims that Xiaomi used the term “best” on its website to describe a product.
If they did, this would be in violation of China’s new ad law, which went into effect on September 1.
The new law prohibits the use of superlatives like “best” in advertisements. Penalties for violating the law start at RMB 200,000 (US$31,000).