Xiaomi has posted a video on YouTube of a man solving a Rubik’s Cube.

The man is 3×3 Rubik’s Cube world record holder Wang Jiayu, but still, it’s a strange commercial.

In the teaser video, Wang does solve the puzzle in 7.03 seconds, which indeed is impressive. But sitting and watching something do something for seven seconds without any real motion feels long to a viewer.

It doesn’t do a great job of showing the “Insanely Fast” Mi 5.

What do you think?