Xiaomi debuted its first “Mi Home” showroom in Taiwan to local media and “select fans” Thursday, in an attempt to build a loyal community of consumers.

The showroom sits close to the Xingtian Temple station on the Taipei Metro, with over 2,500 square feet of floor space, providing more tangible services and experiences beyond e-commerce such as maintenance, product returns, software upgrades and accessory purchases, according to Xiaomi.

The Taiwan Mi Home was set to open to the public the following day, with daily services available from 11 a.m. to 7 p.m.

It is the 21st Mi Home, following 19 in China and one in Hong Kong.

“We expect consumers to experience ‘warm’ services and try out Xiaomi’s good products at the Mi Home,” said Nick Cheng (程豪), senior manager of after-sales at the Taiwan Mi Home.

Xiaomi will also open two authorized maintenance stores with local partners later this year in New Taipei’s Banqiao and in Taichung, central Taiwan, but the company has no near-term plans to open more Mi Homes in the country, Cheng said.


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