Xiaomi is trying to ramp up offline sales in India 20-30 percent in India to come from brick-and-mortar stores in the next few years.

The Chinese company also announced today that it has partnered with Redington to make its smartphones available across physical retail stores.

“We have partnered Redington. We will begin with select cities like Hyderabad, Chennai and Bangalore and later scale it pan-India,” Xiaomi India Head Manu Jain told PTI.

Jain added that Redington will sell the Redmi 2, Mi 4, Mi 4i and Mi Pad, beginning at the end of August.

Xiaomi also ventured into brick and mortar stores by partnering with retail chain The Mobile Store and private telecom operator Bharti Airtel to reach out to more consumers.

“Offline has done well for us. But the focus will remain on online. In China, about 70 per cent of our sales come from online and the remaining is offline. In India too, we should see similar trends,” Jain said.

Jain further added: “Currently about 90 per cent sales in India is online (Flipkart, Snapdeal and Amazon)… this should stabilise at about 20-30 per cent in the coming time.”


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