Xiaomi is synonymous with online only flash sales, but it appears they have opened their first retail location. But if you are looking to buy a phone, you still have to do that online.
The store, located in Beijing, operates like a Tesla showroom. You can go in and look around, maybe try out a device or two, but you still have to order it online. When you are ready to purchase, and employee will bring you over to a terminal to guide you through the process.
According to reports, the store will service warranty claims, which is something that has noticeably been lacking from Xiaomi.
The store will also showcase all of the Xiaomi product lines, not just phones, including Mi TV and Mi Air Purifier.
Check out these pictures from the launch event yesterday.