Xiaomi is going to ramp its offline distribution channel in the Indian market. The company is looking for 25% turnover from the current year.
“Till now, our focus was on online sales. Now, we will focus both on online and offline distribution. We expect our share from offline to grow from current 10 per cent to 20-25 per cent by the end of this year. This is our aspiration,” Xiaomi India Head Manu Kumar Jain said.
He also stated that Xiaomi will extensively focus on five to six cities to enhance the offline distribution. Top priorities cities will be Delhi, Bengaluru, Chennai and Chandigarh.
Xiaomi is expecting a huge number of sale from Redmi Note 4.
According to the Xiaomi, the company has sold 3.6 million units of Redmi Note 3 during March until December 2016.
In 2017 the company targets double up their sale in the Indian market through the offline and online channels.